"If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." A. Einstein
We see and define correctly the problems and needs before finding new ideas. Our research teams conduct in-depth research on social issues that we are focused on. While carrying out researches, we try to define the problem along with its root causes. Because we believe that correctly defining problem or need gives us half the solution. Hence, we are first rethinking the problems often regarded as social or individual ones. Through talking to others, we are able to look at problems from a new perspective. We examine and report related scientific studies. We create our research reports to identify problems and needs based on expert opinions, focus group studies, surveys and other research methods.